PerLora | New New Normal 2022

PerLora Home hadn’t produced a retail campaign since the onset of the pandemic - so they wanted something BOLD. The idea was to create a print and out-of-home campaign showcasing their mid-century designs against surrealistic characters and locations - illustrating the reality that is our new, new, normal.  

 
 

Role: Creative Director & Production Director
Studio: PMI Digital
Producer: Julia Hannan
Photographer: Phil Atkins
HMU: Julie Marckisotto
Production Coordinator: Colleen O'Neil

MediaPost
AdWeek

 
 
 
 

Publications:

Architectural Digest
Elle Decor
Table Magazine
Shady Avenue
Pittsburgh Magazine

In-Store • Billboard • OOH