Microsoft HoloLens | SEMA & AAPEX
Optima batteries and (parent co.) Johnson controls were looking to make a splash at the SEMA + AAPEX shows. The idea was to produce booth-wide holographic experiences showcasing both companies’ next-gen technologies. Each included a first-of-its-kind Augmented Reality installation viewed through the Microsoft HoloLens. Participants could interact with future products as well as explore fully intergraded holographic environments. The experience generated record turnouts/sales and wide-spread buzz throughout the event.
