Ford | Born to Baja
2018

Ford was brand new to experiential marketing and had designs on promoting their involvement in the Baja 1000. The idea was an immersive VR experience following the Ford Raptor speeding across the thousand mile Baja/Mexico peninsula. Narrated by Denis Leary the piece won the Lumiere award for “Best Brand Experience.“

Role: Creative Director & Production Director
Agency: GTB
Studio: BCII | Vaylian
Producer: Bud Brutsman
Director of Photography: Dave McDonald
Camera Operator(s): Brennan Towle, Kenan Kreis
Stills: Paul Kelly
VFX : Vaylian
Narrator: Denis Leary