Duquesne Light | Pillars Campaign
2021-22

Utility giant Duquesne Light wanted to communicate their commitment of reliability, durability and sustainability to their customers. The solution was the “Pillars” campaign, a suite of scenes composed from three separate visuals, connected through their compositions. The campaign spanned across billboards, search ads, social, preroll and web while the broadcast spot premiered during the Tokyo Olympics to tens of millions. 

Role: Creative Director & Production Director
Studio: PMI Digital
Producer: Julia Hannan
Director of Photography: Phil Atkins
Production Coordinator: Colleen O'Neil
Print Materials: Melody Misiaszek
Narration: Aki Jamal

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